The Enlightenment Room is a full service qualitative research and strategy consultancy. We specialise in Australian-Chinese community research, migrant activation strategy and export-to-China consumer research and consulting.

凡戰者,以正合,以奇勝。

故善出奇者,無窮如天地,不竭如江河。

If you can’t understand this quote with Google Translate,
why should your customer?

who we are

We are Australian, we are Chinese and everything in between. Founded by Crane Liu 刘鹤 – a seasoned Qualitative specialist and Chinese migrant with over 18 years of marketing and research experience.

We have great partnerships working independently and with a collection of boutique research agencies, marketers, and consulting agencies, in both Australia and China.

Our expertise is focused on health and wellbeing supplements; cross-boarder eCommerce and Daigou research; luxury Chinese consumer research; food, wine and beverages export; and pet care!

Crane is a long-time full member of The Research Society.

Crane is a long-time full member of The Research Society.

what we do

Chinese Migrant
Strategy

Daigou (buyer agent)
Research & Activation

Chinese Migrants
Recruitment

Cross‑border E‑commerce
Strategy & Research

Export to China
Research

Arts
Translation

clients we worked with

agencies we partner with

Often, Chinese Migrant Research can be part of a larger research project.
We continuously partner with leading Strategy, Media and Research agencies to facilitate the Chinese component.

accenture
nielsen

contact us